Selasa, 18 September 2018

Free Ebook Global Marketing and Advertising: Understanding Cultural ParadoxesBy Marieke de Mooij

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Global Marketing and Advertising: Understanding Cultural ParadoxesBy Marieke de Mooij

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

  • Sales Rank: #200578 in eBooks
  • Published on: 2013-08-27
  • Released on: 2013-10-16
  • Format: Kindle eBook

Review
“This book covers the material without belaboring the point.  It is perfect for a liberal arts course.  It is well-organized, clearly written, and interesting.  It is also the right length. “ (Christine M. Von Der Haar 2013-06-19)

I love all of the advertising examples and the variety of photos of advertising from all over the world." (Deborah DeLong 2013-06-19)

"The incorporation of culture and marketing theory in one cohesive text." (Patrice Prusko Torcivia 2013-06-19)

About the Author
Marieke de Mooij, Ph.D. (Netherlands), is a consultant in cross-cultural communications, as well as a retired profesora associada of international advertising at the University of Navarra in Spain and visiting professor at several universities across the world. She is the author of several academic publications on the influence of culture on marketing and advertising. She has also authored books on culture and consumer behavior as well as culture and communication theory worldwide.

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Sabtu, 15 September 2018

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  • Original language: German
  • Dimensions: 8.70" h x .79" w x 5.87" l,
  • Binding: Perfect Paperback

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Senin, 10 September 2018

Free Download Instructor's Manual. Psychological Testing. Anne Anastasi. 6th Edition. 1988 Edition. 117 pagesBy Kurt F. Geisinger

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  • Sales Rank: #10506331 in Books
  • Published on: 1988
  • Binding: Paperback

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Sabtu, 01 September 2018

Ebook The Tobacconist Handbook: The Essential Guide to Cigars & Pipes, by Jorge L. Armenteros

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The Tobacconist Handbook: The Essential Guide to Cigars & Pipes, by Jorge L. Armenteros

About the Author

Founder and President of Tobacconist University. Also Founder and President of A Little Taste of Cuba, retail tobacconists. Graduate of American University with a BSBA in International Business and Marketing - 1995.

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Product details

Paperback: 228 pages

Publisher: BookSurge Publishing; 1st edition (August 19, 2009)

Language: English

ISBN-10: 1439247986

ISBN-13: 978-1439247983

Product Dimensions:

5.2 x 0.5 x 8 inches

Shipping Weight: 11.5 ounces (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

42 customer reviews

Amazon Best Sellers Rank:

#436,896 in Books (See Top 100 in Books)

First and foremost, I recommend reading through the Tobacconist University website entirely before you consider purchasing the book. The TU Handbook provides a slightly different experience than the company's website, but will not be necessary for most readers. It is nice to have a hard copy of a book so you can highlight, annotate, etc. However, aside from that, there's no real benefit to shelling out for the book. Information is the same, with only some changes in phrasing.As far as content is concerned, the TU Handbook is an acceptable introduction for consumers, but should not be the main source of learning for a retail, sales, or master tobacconist. The largest section, which I still found a bit anemic, is dedicated to cigar tobacco.The pipe section is severely lacking, much of the book's content seems a little subjective, and it hasn't been updated since 2009. Most people will learn more by joining an online forum or spending some time at their local cigar shop.My greatest issue was the editorialized stance that TU takes on the benefits of cigars, as well as the common hatred of tobacco products. The industry would be better off with a stiff upper lip, instead of quivering and complaining.All in all, you would be better served by purchasing a copy of the Ultimate Cigar Book, or simply dredging the innumerable internet articles and forums that are available.

I bought this because a friend of mine was taking his test as a employee of a cigar shop and said it had a few interesting facts that even he didn't know. I'm a 35+ year cigar smoker and I keep this in my cigar room to stimulate conversation amongst my friends as we smoke cigars and talk. We each read a bit as we pass it around from chair to chair and it brings up topics & explainations that most cigar smokers don't know. I learned quite a few things from this book myself and those that say it's amateurish are totally off base. Every level of cigar smoker can learn a thing or two from this well written book that is easy to read and is just the thing to impress your cigar buddies with your new found expertise next time you meet up to burn a few! If you are serious about cigars, why not own the handbook that pretty much sums up all the nuts & bolts of growing, selecting the leaves, storing the tobacco, rolling, aging, and smoking cigars?

This book is a great read for the beginner and veteran alike. I recently started smoking cigars about a year ago and was looking to educate myself. This book provides a great foundation for cigar smokers and a tiny bit about pipe tobacco and pipes. This is a very easy read and I had read it cover to cover within a few days of it arriving at my doorstep. It is a good book for reference, a reread, coffee table, and a great gift for those that have a love for Lady Tobacum. If you're looking for a well rounded base for the knowledge of cigars, then buy this book in tandem with "The Complete Idiot's Guide to Cigars - by Tad Gage."Further, if you're looking to be a certified tobacconist (http://www.tobacconistuniversity.org), then this is the suggested handbook for that certification. I've not taken the test(s), but I'd have to imagine that you should have some experience beyond just reading this book. In addition, you may want to read the aforementioned book, and purchase a book that targets pipes and pipe tobaccos.If you're looking for a pipe smoking or pipe tobacco book, this isn't for you if that is your main interest. I'm not versed in pipes or associated tobacco, but it did provide a simple introduction to this world and I did learn things I never knew.

A very costly paper copy of their online tobacco college content (free.) For nearly $50, one would expect clear, color photos and more comprehensive information, especially about pipes and pipe tobacco.

Dear Jorge L. ArmenterosI previewed the book at my local tobacconist-smoking club, and realized that I knew little technical information. I recommend the book for any serious cigar smoker. I have been smoking cigars for 64 years. I especially liked the author's discussion about the "flavors " of cigars. On a recent trip to Cuba in March, 2013 we were hosted by an official of one of the world's most famous cigar makers. I asked him about the "flavors" of cigars-hints of coffee, chocolate, citrus, etc. etc. His reply ,"Larry, our cigars taste like tobacco." The book supports that same notion. I now feel no guilt when a good cigar yields me "just tobacco."I plan to take the consumer certification course soon.Thank you for the opportunity to learn more and to make my cigar smoking experience even more enjoyable.Sincerely,Larry M. Strickland

This book provide great knowledge of modern cigars, maintenance of cigars and much more. Ive been smoking and collecting cigars since 1983.My collectIon consists of cigars dating back as far as the 1940's to present. I recommend this book this book to both the beginner or long time cigar smoker and collectors. If you buy one book about cigars, this is the one to have.

Jorge does a great job with this book. This is a MUST for the Tobacconist new or seasoned vet. Great information for all. Read the book and take the test to become a Certified Tobacconist!

I sell cigars for a living and this is a superb book. Essential is the correct and operative word.

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